Club Wembley at Wembley Stadium has launched The Three Lions pub as part of its premium drinking and dining offer.
“The players don’t often see the other side of the stadium so it’s great to catch up with what Club Wembley is doing. This [The Three Lions] is like a top bar in central London,” commented Wes Brown, enjoying his visit and chance to relive great moments, including his 2008 goal for England against Czech Republic: “I scored at Wembley and I didn’t often score so I’ve good memories from here.”
Sir Geoff Hurst popped in to test the beer pouring system on his way to host the One Twenty club – Club Wembley’s most exclusive club – during the England versus Slovakia game. He was immediately recognised by the Three Lions’ house band and asked for an autograph and a selfie. “We had a glass of champagne in the bath after winning the World Cup,” said Hurst, sipping a chilled Carlsberg he’d just poured for himself at the self-service bar, which is a feature of The Three Lions.
Club Wembley says that the self-service system is the first of its kind in Europe. Each dispenser is connected directly to a cask beneath the bar and can serve a different beer, although Carlsberg was – not surprisingly – the only beverage on offer at launch.
The touchscreen above the dispensers can control the fizziness of the beer and pouring a cool Carlsberg is as easy as putting the supplied plastic cup onto the base of the dispenser and using a contactless card. The rest is automatic, and colourful, as LED lights illuminate the liquid.
Emile Heskey played at both old and new Wembley and controversially preferred the on-pitch atmosphere of the old. He’s not disputing the off-field improvements at the new:
I think it’s great that Club Wembley has a proper pub.