Vibrant Partnerships, “an innovation-led sports, entertainment and leisure operating company” was launched last Wednesday at the London 2012 canoe slalom venue, Lee Valley White Water Centre. Vibrant says that it will bring a versatile approach to managing unique and diverse visitor destinations, aiming to create the ultimate experience and exceptional days out for all the family.
The company’s first client is Lee Valley Regional Park Authority, the owners of Lee Valley VeloPark and Lee Valley Hockey and Tennis Centre on Queen Elizabeth Olympic Park and Lee Valley White Water Centre in Waltham Cross, Hertfordshire.
Vibrant Partnerships operate these world class London 2012 legacy venues on the Authority’s behalf as well as 11 of their popular visitor destinations including three camping and caravan parks, an athletics centre, golf course, ice rink, visitor farm, riding school and livery stables and two marinas.
Del Goddard, Chair of Vibrant Partnerships said:
These are very exciting times and we are up for the challenge of creating busy and buzzing visitor destinations.
We chose the name ‘Vibrant’ because it encapsulates what we are about and what we aim to achieve. ‘Partnerships’ is also a key part of our name. We manage a diverse portfolio of sport, entertainment and leisure offers which attracted two million visits last year. We want to build on this and we will do this by listening to our partners – customers, staff, business partners, suppliers. We can then improve our products or introduce new offers, so that visitors will want to come back again and again.
Kulvinder Sihota, Managing Director of Vibrant Partnerships said:
We aim to be a company that thrives on creativity and innovation in that we will take a venue and look beyond what’s in front of us. For example, the velodrome at Lee Valley VeloPark has proved that it isn’t just about cycling as we have hosted major exhibitions, silver service dining and awards evenings.
We always look for opportunities to improve our service, products and venues because of our firm belief that meeting customer expectations is not enough; we want to exceed them.
We have big ambitions and that’s because we think big. Lee Valley Regional Park Authority is our first client and our aim is to make it the first of many.
Vibrant Partnerships is led by a board of Trustees consisting of members from a range of industries, from law and sports to regeneration and marketing.
The company has a three-year contract to run the following venues on behalf of Lee Valley Regional Park Authority:
The only purpose built London 2012 venue that the public could enjoy ahead of the Games and the first to open afterwards, Lee Valley White Water Centre offers a range of activities including rafting, canoeing, kayaking, hydrospeeding and hot dog sessions as well as packages for special occasions including birthdays and stag/hen dos.
Located on Queen Elizabeth Olympic Park, Lee Valley Velopark, with the iconic velodrome at its heart, was the first to offer the four cycling disciplines in one place: track, BMX, mountain bike and road.
Located on Queen Elizabeth Olympic Park on the site of Eton Manor, where the London 2012 wheelchair tennis event was held, Lee Valley Hockey and Tennis Centre offers coached sessions and hire opportunities in both sports.
Situated in Picketts Lock, Enfield, Lee Valley Athletics Centre is the largest indoor (200m) and outdoor athletics venue in the south of England and offers of wide choice of track and field training and competitions.
With its international competition sized ice pad, Lee Valley Ice Centre is a popular venue for ice skating and ice hockey training and competitions.
This British Horse Society-approved centre offers riding lessons for all abilities and offers superb equestrian facilities including 5* livery services.
An urban oasis in north London, Lee Valley Golf Course is a well-kept 18-hole par 67 course that offers some of the best fast-running greens in London.
This popular 350 hectare farm offers animal attractions, from traditional farm animals to exotic breeds such as meerkat and reindeer and themed play areas.
These popular camping and caravan sites are in tranquil locations with a countryside feel yet within easy reach of central London and offer a range of touring and tent pitches, holiday homes, pre-pitched glamping tents and wooden cabins.
These two well-used facilities offer moorings and a range of services including chandlery, refuelling and repairs as well as managing boat sales.
Located on Lea Bridge Road, Leyton and a pleasant walk or cycle ride from Queen Elizabeth Olympic Park, the WaterWorks Centre offers great hire space for occasions from birthdays to art exhibitions plus offers a café and is the gateway to award winning green spaces including a nature reserve and marshes.