MK Dons have been awarded ‘The Football League Family Excellence Award’ for the 2015/16 season. Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards.
Impressively, the Club are one of only six to have secured the Award every year they have been eligible to receive it.
A total of 44 clubs from across all three divisions of The Football League have been given the Award for 2016, with a significant increase in the benchmark standard being applied by the judging panel.
More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers a money can’t buy experience for young fans.
With an increase in the number of juniors and families now attending matches around the country this is both testament to clubs’ work to attract them, and an indication of the challenge and importance of retaining them for generations to come.
In achieving the award, the Dons have been recognised as offering superb entertainment for families at stadiummk throughout the 2015/16 season, engaging with young fans and families through such initiatives as the Under-12s go FREE Season Ticket campaign, Family Fun Days and Feed the Fans.
In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said:
The Football League Family Excellence Award continues to provide Clubs with a standard to aspire to. The objective of the Award is to recognise those Clubs who have successfully attracted more families and young fans to matches.
Innovation is at the heart of Clubs’ success and our partnership with both Channel 5 & Nickelodeon (Nick Kicks) is part of our central contribution in supporting Clubs’ work in this important area by increasing the profile of our games among the next generation of fans.
The Award recipients are decided by an independent assessment using real families that has been commissioned by The Football League, at all 72 League clubs, during the 2015/16 season.
Lee Valley White Water Centre staff strike rafting gold
Staff at Lee Valley White Water Centre have struck gold in a European rafting championship. The ladies team, which included Lee Valley White Water Centre’s Commercial Manager, Fieke Reijntjes, helped the Great Britain Open Women’s team to win gold in the International Rafting Federation (IRF) European Rafting Championships last week.
The ladies team were declared overall champions in their category and came away with three gold medals in three of the races plus a fourth gold medal overall for winning the championships at the end of the week.
Meantime, the Great Britain Open Men’s team too, excelled with a gold medal in the Head to Head race, won by their team, which included the Centre’s General Manager Paskell Blackwell. The men’s team, which finished 7th overall, also included Lee Valley White Water Centre’s Senior Kayak Instructor Dan Daley and raft guide Chris Coward.
Paskell Blackwell congratulated both teams for their performance:
We all did really well, but the ladies team in particular were quite exceptional, winning gold in three out of four races and scooping an overall gold.
Congratulations go to both the teams who worked so hard to win.