Rotherham United’s stadium will be called The AESSEAL New York Stadium after a multi-year deal with the international company, which has their global headquarters based in Rotherham.
The biggest sponsorship in the club’s history will run until summer of 2019, beginning on Boxing Day. The AESSEAL name and branding will be prominently visible inside and outside.
Chairman Tony Stewart said:
I am delighted to continue our association with AESSEAL Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham.
Commercial Director Steve Coakley added:
We are very excited to announce this partnership with such a long-standing and well known international brand that also has very local links.
Chris Rea, Group Managing Director and Founder of AESSEAL said:
The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.
The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent.