The Romans had it right—until now. From one of the world’s most innovative sports and entertainment architecture firms, which has worked on projects like Arthur Ashe Stadium and Daytona International Speedway, comes a revolutionary concept that turns thousands of years of arena design convention inside-out: The Inverted Bowl by ROSSETTI.
“Traditionally, upper bowl seats provide a subpar experience because they are so far removed from the action,” said Matt Rossetti, president of ROSSETTI and creator of The Inverted Bowl. “With The Inverted Bowl by ROSSETTI, we transform live entertainment by providing unsurpassed views and experiences to every fan in attendance in every seat of the arena.”
Instead of sloping away, The Inverted Bowl by ROSSETTI leans in with thrilling balcony seating that catapults viewers closer to the action for unparalleled, broadcast quality views that are as much as 50 percent closer, turning the worst seats in the house into the best viewing areas. The design also eliminates single-use circulation concourses that are isolated from the bowl by creating animated and vibrant balconied seating and social spaces. The four balconies will feature diverse entertainment, such as full wall digital media screens and creative food and beverage options that promote social interactions and engagement. With a focus on high-tech engagement throughout the arena, the opportunities for interactive fan touchpoints are unlimited. The result is a live entertainment experience unlike any other: A concept that immerses fans in the action and quite literally transforms venue design.
“The upper bowl of any entertainment venue has been associated with negative ROI because each row away from the event surface results in a less engaged viewing experience while progressively costing more to build. The few premium amenities in the upper concourse generate less revenue. It doesn’t add up for spectators or for owners,” said Rossetti. “This design gives sports and entertainment venues a long-overdue transformation and creates something that not only brings fans closer to the action and offers a more continuous, immersive experience, but also reduces the overall footprint of the arena, makes it less costly to build and increases revenue projections. The Inverted Bowl will change how arenas are designed for decades to come.”
ROSSETTI, which has a strong history of architectural innovation, conducted more than seven years of design and feasibility research on The Inverted Bowl—a design that has never been done before—including vetting by structural engineering firm, Entuitive, and several construction firms. The firms have formally studied the concept for initial costing, life cycle costs and constructability.