Worcester Warriors begin the installation of an artificial pitch on Friday 10 June. Last weekend supporters were able to buy a part of the Sixways natural turf – with all proceeds going to Acorns Children’s Hospice. A square metre (three strips) cost £20. Warriors Chief Executive Jim O’Toole said:
Our stadium pitch is the single most under-utilised asset in the Club, currently being used for fewer than 100 hours per season. The structure of our existing playing surface means that we have to allocate eight to ten weeks per summer break to refurbish it, thus removing the possibility of summertime playing usage or commercial activity.
This exciting development not only allows us to play more rugby at all levels on our biggest physical asset but also allows us to establish new commercial revenue streams such as concerts, festivals and other non-rugby events.”
The pitch which sits on a rugby-specific shock pad, consists of two elements, grass and infill. The grass on which the players will be playing is a carpet, woven and manufactured with special polymer backing that enhances durability.
The organic infill is a natural brown colour and consists of organic mix including shredded coconut fibres and gives the impression of being 100 per cent natural as players get muddy rather than suffering friction burns.
The new surface will be maintained after every ten hours of usage while Warriors have hired additional trained ground staff to deliver the maintenance.
Event marketing students at Ricoh
Events management students from University College Birmingham (UCB) worked with the Ricoh Arena earlier this year to promote MTV Crashes Coventry. Seven groups of students worked together over a six week period to produce their own marketing plan of how they would promote the event, before presenting back to the Ricoh Arena’s marketing manager Maggie King, and UCB’s marketing lecturers Gillian McCurdy and Sian Williams.
Two groups were then selected to put their plans into practice. McCurdy explained:
They have had to develop a fully-integrated marketing plan where they’ve had to evaluate the music industry and the demographics of the city before developing creative concepts. They’ve also had to think about what they would do across different channels, such as PR, digital media and advertising all on a £500 budget.
The partnership between UCB and the Ricoh Arena is the start of a longer-term knowledge transfer project between the two organisations, which will allow students to gain live experience alongside their studies.
Maggie King, marketing manager at the Ricoh Arena, added:
These students want a career in marketing and events, so we’re delighted to be able to help them out. Not only is it good hands on experience, it is something they can add to their CV which will help them to get a foot on the career ladder.
Stamford Bridge launch interactive 3D seating planner for corporate hospitality guests
Stamford Bridge, home to Chelsea Football Club and award-winning annual and matchday hospitality, has launched its all-new 3D seating planner, the first of its kind to be adopted by a sporting venue.
The fully-interactive seating planner offers a 3D overview of the entire stadium as well as each floor and hospitality suite, allowing the user to see the exact view of the pitch from their chosen space with an image and 360-degree virtual tour.
The new seating planner also includes information on Chelsea Football Club’s wide range of hospitality packages, from the casual UTB Sports Lounge for informal dining with seats in the West Stand to the most exclusive offering at Stamford Bridge, the Executive Club, with seats in the East Stand directly on the halfway line.
Content within the new 3D planner also boasts user-friendly navigation with links to the ticketing system with seamless booking functionality.
Simon Hunter, Head of Venue & Brand comments
The interactive 3D seating plan is a first for any UK sports stadium so we’re delighted to bring our hospitality guests a new intuitive tool that provides an exact view of the pitch. Whilst all hospitality seats boast exceptional views, for many it’s a vital part of the decision making process, and being able to view it from the comfort of a laptop or mobile device is important.
At Chelsea FC, our annual hospitality members have come to expect the very best from their club and having enjoyed a record number of renewals last season, we’re keen to remain their first choice by continually investing in new ways to improve the overall customer experience with dynamic tools that make the online journey smoother.