Ian Dimmock, Operations Director at Villa Park, has given an extensive interview about plans for a new pitch, installation of live video technology at Bodymoor Heath training centre, his ambition to make Villa Park a regular summer concert venue and “unbelievable” future stadium plans. Dimmock says that he really enjoys the fact that he can help shape the future of Aston Villa. Read the full interview to learn about Dimmocks’s immediate and long-term plans for one of the UK’s major sporting and entertainment venues.
On the plans for a ‘future’ Villa Park, Dimmock reveals:
When I saw the plans for the first time, I was genuinely speechless. I thought ‘wow, this is absolutely incredible’. That showed to me the level of commitment our chairman has for Aston Villa.
Dimmock remembers his first visit to the Training Ground where he was wowed by the facility, believing it to be on a par with the highly impressive St George’s Park. But, after looking under the hood, he realised the technology wasn’t there – but it is now.
Information is a key driver in any organisation. The faster we can process things, the faster we can act. I believe technology can deliver the next performance enhancement that we need here at Aston Villa.
Dimmock says that the absence of Villa Park on the ‘world tour’ calendar of huge stadium acts like the Rolling Stones, Bruce Springsteen and Coldplay has been a source of frustration for him.
Because we are working on a new pitch at the end of this season, that rules out Villa Park as a concert venue for this year, unfortunately. But we are currently talking to promoters about what is possible for next year. I am very keen to get Aston Villa back on that circuit.