Research conducted by Oracle Hospitality makes it clear what fans want: speed and reliability. Forty-five percent of fans around the world have abandoned lines at events because the wait was too long. The opportunity to increase spend per head on food and beverage is pretty clear from the data Oracle has gathered. Oracle Hospitality’s response has been to move its suite of software into the Cloud and it claims that it, the Simphony Cloud platform, can reduce waiting time by combining high-performance cloud POS delivered on integrated hardware for kiosks and mobility.
Oracle Hospitality’s flexible Gift & Loyalty solution integrates with the POS to support fan recognition and personalization. An integrated back office suite offers cloud solutions designed to minimize costs, waste, and theft while delivering extensive reporting capabilities.
Oracle Hospitality also provides stadiums with tools to optimize event-day operations from beginning to end through Simphony Venue Management, which can track inventory and food costs, and Simphony Suites Management, which can help streamline production of advance food orders, pantries and the timed distribution of orders to event suites.
Oracle Hospitality also continues to release significant new products and services to support ongoing customer innovation and fan engagement, including:
- The launch of the Oracle MICROS 720 tablets – durable and rugged mobile POS engineered for hospitality and large venue environments;
- The launch and integration of Oracle Hospitality Data Science Cloud Services – on-demand data mining services that give operators access to the latest machine-learning tools to help improve forecasting and deliver up- and cross-selling insights directly on the POS terminals;
- Powerful new reporting capabilities with Oracle Hospitality Reporting and Analytics 9.0 – operators can take advantage of an extended reporting platform, from KPIs via dashboards on mobile devices to comprehensive pivot tables and drill-down analysis. Reporting and Analytics offers the power of Oracle Business Intelligence at no charge for users of Simphony Premium;
- The launch of Oracle Hospitality Simphony Cloud 2.9 – extending the core functionality of the Simphony food and beverage management platform with new events management enhanced functionality that is optimized for the sports and entertainment industry.
Dan Bell, Vice President, Sports & Entertainment, Oracle Hospitality said:
Oracle Hospitality’s proven track record and commitment to the sports and entertainment marketplace is evident by our progress in product innovation.
Oracle is investing millions in R&D and support to enable venue operators to deliver the service that fans want and expect. Our food and beverage platform scales to support the largest sporting and entertainment venues and offers the ability to conduct iterative innovation through cloud deployment to improve the overall fan experience.