The Yorkshire County Cricket Club and Leeds Rhinos have negotiated a naming rights deal with Emerald Group, in addition to a range of commercial, community and charitable benefits. The significant agreement, due to commence on November 1, 2017, will grant the Bingley-based publishing group a naming rights partnership with the two sporting Clubs. This will see the unique complex, home to rugby league side Leeds Rhinos, rugby union side Yorkshire Carnegie and The Yorkshire County Cricket Club, renamed as the Emerald Headingley Stadium. The stadiums will also be named independently as Emerald Headingley Cricket Ground and Emerald Headingley Rugby Stadium.
The agreement supports the start of major redevelopment plans. Leeds Rhinos have also revealed that demolition will now begin on the iconic South Stand at the end of August this year followed by the Main Stand at the end of the current Super League season.
For Emerald Group, this agreement includes stadium naming rights and opportunities for charities to engage with cricket and rugby for the benefit of the local community. The deal also includes the naming of the new North-South stand as the Emerald Stand upon completion of its redevelopment in 2019. The 450-seater banqueting suite will be called the Emerald Suite.
The Club’s Chief Executive Mark Arthur said:
We are very excited to enter into partnership with Emerald Group, who have just celebrated 50 years since being founded in Bradford in 1967. This is a unique joint venture between the Club, the Rhinos and Emerald and underpins the development of the North-South stand, which will now be called The Emerald Stand.
Leeds Rhinos Chief Executive Gary Hetherington said:
We are delighted to have worked alongside our partners at Yorkshire CCC to complete this new arrangement with the Emerald Group. This sponsorship is another vital step in our vision to transform our home once again into an iconic sporting venue with the exciting redevelopment plans set to begin in late summer.
We are proud to have been associated with Emerald for many years through their charitable foundation’s support of our own Leeds Rhinos Foundation, which uses the power of sport to change lives, and this new partnership strengthens the bond between the two organisations.”
The Yorkshire County Cricket Club and Leeds Rugby play a local and international role in education, health, well-being, heritage, participation, and inclusion. This mission is aligned to the Emerald Group’s goal of disseminating research to help manage a more sustainable world.
Dr Keith Howard (pictured third from left), Chairman of the Emerald Group, said:
In our 50th year, Emerald looks forward to an exciting future. As a business founded in Yorkshire, it’s important that we support our local community, so it’s fitting that we’re working with Headingley Stadium to continue to host world-class sport.
The Emerald Group’s charitable arm, The Emerald Foundation, also offers support to a range of cultural and sporting causes including Opera North, Northern Ballet and the Leeds Rugby Foundation. This latest agreement demonstrates Emerald’s commitment to corporate social responsibility and investment in the local community. Emerald is one of the few remaining independent academic publishers, and has always run its global operations from its Yorkshire headquarters.