Nielsen Sports has release their World Football Report, which includes exclusive data and insights on fan behaviour, media consumption habits and sponsorship trends.
Football is a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centres around the world consider themselves interested or very interested in following football, more so than any other sport.
Figures in this report show, football fans, often characterized as hostile to commercialization of their sport, are actually more understanding and accepting of sponsorship than the general population.
The report can be downloaded here.