The Football League has signed a seven-year agreement with Intechnology plc to provide free stadium WiFi. Intechnology will install and manage the stadium WiFi networks and new mobile apps and at no cost to The Football League, its clubs or their fans. Instead, intechnologyWiFi will facilitate a host of new revenue generation opportunities to clubs.
Shaun Harvey, the Chief Executive of The Football League, said:
I am absolutely delighted to welcome intechnologyWiFi to working with The Football League and its clubs.
Once again, The Football League is leading the way with regard to delivering digital solutions to its member clubs, so that they can enhance the supporter experience at their matches. The fact that intechnologyWiFi is able to deliver this solution at no cost, while also facilitating new revenue streams for our clubs, made this a compelling proposition.
The new apps will provide fans of participating clubs with a free digital hub featuring real-time content on their club, including the latest news, social media content, commentary, highlights and statistics, as well as betting – delivered in association with the League’s title sponsor, Sky Bet.
Fans will be able to access and use the new mobile apps 365 days a year – even inside busy stadiums on matchdays, thanks to the state-of-the-art, high-capacity stadium WiFi networks that intechnologyWiFi will deliver as part of the deal. Rather than facilitating open access to the internet, the combination of the stadium WiFi network and mobile application is designed to deliver the complete digital matchday experience to supporters.
Peter Wilkinson, CEO, Intechnology plc, said:
This deal is a much-needed game-changer for the football fan wanting to enjoy their sport to the fullest and get closer to their club than ever before.
Anyone who has tried to log-on in a stadium during a busy football match will know the sheer frustration of poor connectivity caused by bad WiFi or overburdened cellular networks (i.e. 3G or 4G), which can also be hugely expensive (in terms of data) for users. Our solution will revolutionise the digital match-day experience for fans, harnessing the power of great WiFi connectivity and the smartphone in the palm of their hand to deliver a market-defining digital content offering.
The club mobile applications are being developed for iOS and Android users and will be free to download from the respective app stores.
Key club mobile application features:
- Live scores, commentary and statistics, covering current, as well as past and upcoming games (within the same season).
- Official and popular unofficial news and images about the club, pulled together into one easy-to-access location.
- Aggregated social media posts about the club (from Facebook, Twitter, etc.) in one feed, allowing fans to easily interact and share.
- Ability for users to create profiles, post content and interact with other users.
- Seamless links to bet (facilitated by Sky Bet), available 24/7, 365 days a year, with a share of associated revenues going to clubs.
Closed stadium WiFi
The stadium WiFi networks will ‘power’ the mobile application within the stadiums on match-days, and rather than facilitating open access to ‘the internet’, the mobile applications will deliver the complete digital match-day experience – from in-play betting links, to a social media stream and the capability to share to outside networks, live scoring and statistics.
intechnologyWiFi is able to call upon state-of-the-art equipment in the design of WiFi networks equipped for the significant burden of thousands of users at the same time. The company also possesses the in-house expertise in network planning and design, backhaul and infrastructure implementation to ensure the stadium WiFi solution is best in class, achieving optimum coverage and capacity.