The recently-formed Nielsen Esports business vertical has combined the expertise from its sports and games sectors to produce the first-of-its-kind, comprehensive study into esports fan behaviours that will impact the growth and brand investments in the industry. Premiership football clubs are among the organisations involving themselves in competitive professional esports teams and club venues are likely hosts for events in the future.
The report, Esports Playbook, focuses on the phenomenon across the UK, US, France and Germany and aims to provide an in-depth understanding of the current esports fan and their attitudes towards sponsorship. For example, how do fans rate esports amongst sport in general?
Other areas covered by the report include:
• How do people become fans?
• How often do fans engage?
• What media do fans consume?
• How do they view traditional sports?
• What their attitudes towards sponsorship and brand involvement?