The Football Association of Ireland has entered into a four year deal to make TRACKCHAMP the official video and data partner of Irish Football. We asked TRACKCHAMP what facilities stadiums are required to provide to support its digitising matches and whether data and streaming could be useful in fan engagement and attract more fans to the stadium? TRACK CHAMP’s techies gave us the answers:
The gloriously simple implementation is what makes it so attractive. The only thing needed is dedicated internet connection (2MB/s upload) and electricity. Minimum height of camera position is 8-12m and around 4m from the pitch line (see pictures below). If stadium doesn’t support that requirements we build additional scaffolds to mount it on the optimum height.
And what about data and streaming for fan engagement?
Since TRACKCHAMP’S presence in Northern Ireland, stadium attendances increased by 12%. It seems counter-intuitive that providing games via streaming increases attendance, but our research shows that by providing greater visibility you encourage more people to see the games themselves. More anecdotally, you only need to have a look at the proliferation of stats in the likes of Sky Sports/BT broadcasting to see the way fans embrace and engage statistics and data. The twitter account @OptaJoe trended in Liverpool on Tuesday night after tweeting a particularly favourable stat during Liverpool’s six-goal rampage – a clear engagement of fans and stats.
- The deal will see technology installed into every SSE Airticity League stadium – allowing every game to be live–streamed from the start of next season.
- TRACKCHAMP uses state-of-the-art TRACAB Image processing technology to digitise match footage in real-time. These technologies build the ultimate data resource for coaches, players and fans.
- This technology will collect performance data covering everything from player speeds and distances, possession percentages and provides a quantum leap for the analytical resources available to Irish clubs.
- TRACKCHAMP will provide additional revenue (via sponsorship/license fees), engagement and performance (via the plethora of stats and increased visibility) in the league and 15 jobs will be created to maintain it across the league.
- TRACKCHAMP is specifically designed for developing and ambitious leagues looking to close the gap on the likes of the Premier League and Bundesliga viewing in their home countries.
- This is achieved by a combination of giving fans greater access to the games, clubs greater access to their players’ performances and leagues greater access to more revenue streams.