Check out Andrew Alloia’s article on the BBC website about cricket’s need for alternative revenue streams, the graph below showing how ECB income makes the difference and Daniel Gidney’s comments about how 18-25 days of sport per year are not enough to finance a professional cricket club.
Research: Sheffield Hallam University. * Note: Accounts for Worcestershire (2014) and Middlesex (2016) could not be sourced.
When Gidney started his job at Lancashire in 2012, he recalls they were “coming off the back of a four-year run of cumulative losses of £9m”.
Advanced sales of £4.5m for the 2013 Ashes Test helped keep them afloat that year, but that money was gone before Gidney even arrived. Gidney:
Having Take That play here five nights in a row was worth an enormous amount of money and the club couldn’t have survived without it,” said Gidney of a club and venue that has staged concerts for more than two decades and which will host singer Liam Gallagher in August.
A lot of the purists perhaps don’t like that fact that concerts are coming more into cricket grounds, but it became an integral part of the business model here.
Sport for 18 to 25 days a year does not pay the bills – six days a year of international cricket determined whether we lived or died in that year. When I got here, I sat with the team and said ‘OK, deep breath, we have to be more than this’.