The Drone Racing League (DRL) held its final race of the Allianz World Championship circuit in June at Alexandra Palace. The championship race was the UK’s first professional drone race and featured 6 of the world’s greatest FPV (first person view) pilots. The popularity of drones means that this may be an event type that arenas could partner with in the future.
Drone racing combines the thrill of pod-racing from Star Wars with the real world adrenaline-filled racing of Formula 1, and the Championship Race was the first DRL event open to spectators.
DRL partnered with Betfair to offer race betting. DRL CEO/Founder Nicholas Horbaczewski said:
Drone racing is a sport made for betting. It combines the raw thrill of short track racing with the complexity and strategy of motor sports. The Allianz World Championship race will be the first time a live audience will see the thrill of professional drone racing up close, and the inclusion of betting will make it that much more exciting for fans. We’re so excited to be able to bring this experience to drone racing with Paddy Power Betfair, a global leader in betting.
Betting on-site focused on two bets, including individual heat winners for each of the seven heats as well as the overall winner of the Allianz World Championship, and spectators were able to bet on the racing with the Betfair Sportsbook app.
Stephen Mault, Head of Marketing for Betfair said:
Innovation and technology are the lifeblood of everything we do at Betfair and we are committed to constantly finding ways of enhancing and improving the experience of our customers.
The 2017 Drone Racing League season will broadcast in more than 75 countries around the world, on partner channels including ESPN, Sky Sports, ProSiebenSat.1, Disney XD and OSN starting June. DRL’s ’16 season reached more than 75 million fans around the world, including more than 30 million broadcast viewers and more than 45 million views of its digital content.