Brentford FC’s Cliff Crown will be joining the SMMEX 2018 Seminar line-up after a successful session at last year’s show. His session ‘Running a Football Club as a Business’ will take place at Wembley Stadium on Monday 5th March.
Cliff became a Director of the club in 2012 and one year later succeeded Greg Dyke as Chairman following Greg’s appointment as Chairman of the FA.
The club have thrived over the last 8 years moving from League 2 to establishing themselves as a top 10 club in the Championship.
In July 2016 Cliff was appointed to the Board of the EFL as one of 3 Championship representatives.
After a career spanning 29 years as a partner in leading firms of accountants in London, Cliff left private practice in 2010 to become CFO of a group of companies owned by Matthew Benham who was at that time a minority shareholder in Brentford. One of his early tasks was to represent Matthew on the Board and subsequently Cliff advised Matthew to exercise his option to take control of the club which he did in 2012.